Rank in your metro.
Win the
inbound bid.
A local SEO playbook built for general contractors, design build firms, and specialty construction outfits. Project portfolios, service pages, and Google Business Profile tuned to how owners and developers actually search.
Google Business Profile for construction firms
Primary category as your core discipline (General Contractor, Commercial Contractor, Design Build Firm), full service list, defined service area by county or metro, and 20+ photos of completed projects and crews on site.
Service pages for every discipline you bid on
Commercial build outs, tenant improvements, ground up construction, historic renovation, design build. Each gets its own page with scope, project types, and a real project gallery underneath.
A project portfolio Google can crawl
Individual project pages with location, square footage, scope, timeline, and 6 to 12 unique photos. This is the single biggest missed opportunity on most construction sites and the single biggest ranking lift.
City and region pages that are actually useful
Not thin doorway pages. Real pages naming the projects you have delivered in each metro, the permits and jurisdictions you work in, and the local trades you partner with. Google rewards depth, prospects reward specificity.
Reviews and case studies as ranking signals
Ask every project owner for a Google review at close out. Publish 3 to 5 long form case studies per year covering scope, challenge, and outcome. Both compound over time.
What construction SEO services cost, and what a real package includes.
Construction company SEO packages are priced all over the map. Here is the honest comparison so you know what you are buying before you sign a 12 month agreement.
What most construction SEO agencies charge
$1,500 to $5,000 per month plus a $2,000 to $5,000 website build fee, usually on a 12 month contract. You often pay separately for content, hosting, and updates.
What we charge
$99 per month, all in. Website design and build, hosting, unlimited updates, Google Business Profile management, service and project pages, and local SEO. No setup fee, no annual contract.
What to check before you sign anything
Ask how many new pages get published per month, who writes them, whether you own the site if you leave, and whether reporting ties rankings to actual bid requests. If the answer is vague on any of those, keep looking.
Local SEO for commercial construction, by firm type.
Local SEO for construction companies is not one strategy. What ranks for a design build GC is different from what ranks for a tenant improvement outfit or a concrete sub. We build the track that matches the work you actually want to bid.
General contractors and CM firms
Target discipline plus delivery method plus metro: design build contractor Houston, CM at risk contractor Denver. Publish bonding capacity, typical project size, and delivered project types so owners can self qualify before they call.
Commercial and tenant improvement
Commercial construction local SEO lives on build out pages by property type: office, retail, medical, restaurant, warehouse. Each gets its own page with scope, timeline, and permitting notes for your jurisdictions.
Specialty and subcontract firms
Concrete, steel, mechanical, and site work firms rank fastest on trade plus scope plus region pages, paired with a portfolio that names the GCs and project types you deliver for.
- How is SEO for a construction company different from a small trade?
- Construction firms bid on larger, longer projects, so search intent is mixed. Homeowners, developers, and GCs all search differently. You need a mix of service pages, a real project portfolio with photos, and city or region pages that speak to each audience.
- How much do construction SEO services cost?
- Most construction SEO services in the US run $1,500 to $5,000 a month, and agencies usually add a $2,000 to $5,000 setup fee for the website. Ours is $99 a month, no setup fee, no annual contract, website included. If you are comparing construction company SEO packages, compare what is actually delivered each month, not the headline price.
- What is included in a construction SEO package?
- At minimum it should include Google Business Profile management, one optimized service page per discipline you bid on, project pages with unique photos, city or region pages, technical fixes, schema markup, review generation, and a monthly report tying rankings to inbound bid requests.
- How long does construction SEO take to work?
- Google Business Profile fixes can move your map pack ranking in 4 to 8 weeks. Organic rankings for competitive terms like general contractor plus city usually take 4 to 8 months. Portfolio depth and review volume accelerate both.
- Do project photos and case studies actually help rankings?
- Yes. Rich project pages with unique photos, scope descriptions, and location data give Google real content to rank and give prospects proof to convert. It is one of the highest ROI content types for a construction firm.
- How is commercial construction local SEO different from residential?
- Commercial buyers search by discipline and delivery method (design build contractor, tenant improvement contractor, CM at risk) rather than by emergency need. The map pack matters less and portfolio depth, certifications, bonding capacity, and project size filters matter more. We build separate tracks for each audience rather than mixing them on one page.
- Is SEO worth it for a construction business that gets work by referral?
- Referrals still Google you before they call. Ranking for your own name plus your core disciplines protects those referrals from competitors bidding on your brand, and a real portfolio shortens the time between first click and RFP.
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Get a free website when you sign up for monthly website care. $99 a month for the retainer, $149 for Complete with Booked & Done. Live in 7 days.
- Website
- Free
- Retainer
- $99/mo
- Complete
- $149/mo
- Live in
- 7 days