Rank in your metro.
Win the
inbound bid.
A local SEO playbook built for general contractors, design build firms, and specialty construction outfits. Project portfolios, service pages, and Google Business Profile tuned to how owners and developers actually search.
Google Business Profile for construction firms
Primary category as your core discipline (General Contractor, Commercial Contractor, Design Build Firm), full service list, defined service area by county or metro, and 20+ photos of completed projects and crews on site.
Service pages for every discipline you bid on
Commercial build outs, tenant improvements, ground up construction, historic renovation, design build. Each gets its own page with scope, project types, and a real project gallery underneath.
A project portfolio Google can crawl
Individual project pages with location, square footage, scope, timeline, and 6 to 12 unique photos. This is the single biggest missed opportunity on most construction sites and the single biggest ranking lift.
City and region pages that are actually useful
Not thin doorway pages. Real pages naming the projects you have delivered in each metro, the permits and jurisdictions you work in, and the local trades you partner with. Google rewards depth, prospects reward specificity.
Reviews and case studies as ranking signals
Ask every project owner for a Google review at close out. Publish 3 to 5 long form case studies per year covering scope, challenge, and outcome. Both compound over time.
- How is SEO for a construction company different from a small trade?
- Construction firms bid on larger, longer projects, so search intent is mixed. Homeowners, developers, and GCs all search differently. You need a mix of service pages, a real project portfolio with photos, and city or region pages that speak to each audience.
- How long does construction SEO take to work?
- Google Business Profile fixes can move your map pack ranking in 4 to 8 weeks. Organic rankings for competitive terms like general contractor plus city usually take 4 to 8 months. Portfolio depth and review volume accelerate both.
- Do project photos and case studies actually help rankings?
- Yes. Rich project pages with unique photos, scope descriptions, and location data give Google real content to rank and give prospects proof to convert. It is one of the highest ROI content types for a construction firm.
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